City Park Fayetteville
3 | 2023
From its inception, I have been the driving force behind the creation and evolution of the City Park's social presence, assuming sole responsibility for both its branding and comprehensive social media management. As the sole curator of our online presence, I've sourced and produced content, orchestrated engaging campaigns, and adeptly navigated the intricacies of analytics and audience interactions. I have organically grown the page following to 6,897 (as of August 2024).
01 | 2023
Feed and Folly
Assuming responsibility for an Instagram page, my objective was to organically bolster both followers and brand recognition, ultimately translating into improved sales. With a methodical approach, I methodically curated content to foster a growing community of followers. By crafting meaningful content initiatives, I sparked meaningful interactions and nurtured a genuine rapport with the audience. I delved into analytics to gain insights, refining strategies to ensure steady growth. The symbiotic relationship between heightened engagement and increased brand visibility resulted in tangible business outcomes, as enhanced sales naturally emanated from a thriving online presence.
Collier and Associates
08 | 2019-08 | 2022
From August 2019 to August 2022, I led the dynamic management and progressive expansion of Collier and Associates' presence across Instagram and Facebook platforms. During this time, I orchestrated a remarkable surge in followers, propelling the count from approximately 1,500 to an impressive 7,500 and ensuring Northwest Arkansas recognized Collier and Associates as a marketing firm that sells real estate. My multifaceted role encompassed content curation, sourcing, and creation, alongside the meticulous oversight of analytics, engagement, and cohesive branding efforts. The link will take you directly to the Instagram page. I stopped managing this account in August of 2022.